Aren’t shopping these days feeling overwhelming?
Whether it’s comparing prices, finding the right size, or simply choosing between ten similar-looking black t-shirts, online shopping can turn into a 2-hour rabbit hole. I’ve been there. You start off looking for “a budget office chair” and somehow end up scrolling through quirky coffee mugs you don’t need.
That’s where AI shopping assistants come into the frame.
No, they’re not some creepy AI chatbots or robots watching your every move. Think of them as your friendly digital personal shoppers who help you make better, faster, and smarter shopping decisions.
In this blog, I’m going to list down some best AI shopping assistants that help you shop smarter. So let me walk you through how they work, the apps that have actually helped me shop better, and a few you might want to try yourself.
What is an AI shopping assistant?
An AI shopping assistant is like a super-smart buddy inside your phone or app. It helps you:
- Find better product matches
- Compare prices instantly
- Suggest things based on your taste or past behavior
- Spot deals you might miss
- Answer your questions in real-time (like “What’s a good gift for a mom who hates perfume?”)
I started using these tools after wasting an entire Sunday trying to find a reasonably priced smartwatch. One AI assistant found the same model for ₹2,000 less on a site I hadn’t even thought to check.
Best AI shopping assistant apps to help you shop smarter
Here are the best AI apps that I’ve personally tried (or my friends have raved about), broken down with real-life usefulness in mind:
Flipkart Flippi
If you use Flipkart often, Flippi feels like a personal deal detective. Launched on October 4, 2023, around the Big Billion Days sale, Indian e-commerce major Flipkart introduced a ChatGPT-powered shopping assistant called Flippi.
It works quietly in the background while you browse, showing you price drops, better product suggestions, or even items with higher ratings without you having to search for them.
I remember once adding a backpack to my cart, and Flippi nudged me toward a similar one with better reviews and a ₹400 discount. That’s when I thought, “Okay, this thing gets it.”
But for the past few months, I haven’t been able to use it myself. It seems Flipkart may have rolled it back, although there’s been no official announcement. If it’s still active on your account, here’s what Flippi is designed to do:
- Help you spot better deals and price drops while you shop
- Recommend similar or better-rated products in real-time
- Offer smarter suggestions based on what’s in your cart
Many users say it works quietly in the background and gives helpful nudges, like suggesting a higher-rated version of a product you’re browsing, all without any extra searching. If it’s available on your account, it’s definitely worth giving it a shot.
Key features of Flipkart Flippi
- You can describe what you want in your own words, and Flippi refines product options accordingly.
- It provides product suggestions based on your preferences, budget, and needs. So you find the best match without endless searching.
- You can ask open-ended questions or specify details (e.g., “I want a red dress with long sleeves”), and Flippi understands and narrows down options, mimicking how you’d shop in a physical store.
- Accessible by swiping left on the Flipkart app homepage, Flippi is part of a broader immersive shopping experience that also includes video browsing (Vibes).
- Currently available in English, Flipkart plans to expand Flippi’s accessibility with multiple languages and voice interaction, making it easier for a wider audience to use.
- Flippi assists with product discovery across categories like electronics, apparel, gadgets, and more, helping millions of users make informed choices.
Pricing of Flipkart Flippi
It’s free of cost.
Alle
Alle can be your personal AI stylist where you can ask for
- Style advice
- Color tips
- Fashion suggestions
- Pairing ideas for that one item you never know how to wear
If you’ve ever stood in front of your closet thinking “I have nothing to wear”, Alle gets it. This AI-powered shopping assistant is like texting a super-stylish friend who knows your vibe, your budget, and what’s trending right now.
Whether you’re looking for outfit ideas, unsure how to style that one top you never wear, or just want to find black cargos under ₹2,000, just ask Alle.
One of my friends tried it. He runs an e-commerce site where he sells portraits made with AI art generator tools. He was planning to attend a small art event and wanted his outfit to match the bold style of his digital paintings.
He typed, “Cool street-style look with an artistic vibe.” Alle came back with a graphic t-shirt, cargo pants, and chunky sneakers with links to buy everything from different stores. It felt like a real stylist helped him.
And it doesn’t stop at fashion advice. Alle also compares prices from places like Amazon, Flipkart, and Tata CLiQ so you can get the best deal without spending hours searching.
Key features of Alle
- Get personalized outfit suggestions, from seasonal trends to OOTD inspo, it customize looks to your preferences.
- With the Visual Search tool you can upload a photo or screenshot, and Alle will find similar items for you.
- Automatically checks pricing across Indian shopping sites by comparing prices across different platforms so you never overpay.
- Get fashion suggestions and buy directly with one-click shopping, no more switching between apps and tabs.
- Access curated collections from top fashion labels like H&M, Cider, White Fox, and more.
Pricing of Alle
Free version is available with in-app purchases plan.
Amazon Rufus (Gen AI)
Launched by tech giant Amazon, Rufus is a generative AI shopping assistant that feels less like a chatbot and more like that one friend who always knows exactly what to buy (and from where).
I first used Rufus when I was panic-shopping for a birthday gift for one of my cousins, you know, one of those last-minute “Amazon Prime will save me” moments.
I typed: “Gift ideas for a 10-year-old who likes science” and Rufus instantly threw up a list of smart games, science kits, and books, all in budget, all with reviews. Within minutes, I had it in my cart, done and dusted. Honestly? Lifesaver.
Key features of Amazon Rufus (Gen AI)
- With conversational shopping, just type what you need like “running shoes under ₹3,000 for flat feet” or something else and it gets to work.
- If you’re vague, it’ll gently ask: “do you prefer Nike or Adidas?” or “is this for daily wear or the gym?” like a smart salesperson.
- The best part about Rufus is it works inside the Amazon App. So you don’t need the extra download. Just start searching and you’ll see the AI suggestions pop up.
- From specs to reviews to alternatives, Rufus lines it all up without you opening five different tabs.
- Stuck for ideas? Just say “gift for dad who loves coffee”, Rufus has suggestions ready in seconds.
Pricing of Amazon Rufus (Gen AI)
Free of cost, just enjoy the shopping experience.
Zave
If you’ve ever bounced between Amazon, Flipkart, and Myntra wondering “Where’s this cheaper?” Zave gets you. It helps you discover the best product at the best price, all with the magic of AI that pops up on top of your favourite shopping app.
Launched with the goal of becoming your most trusted shopping assistant, Zave works in the background while you browse, whether it’s Nykaa for skincare, Zepto for groceries, tickets on BookMyShow, or even Zomato for food deals.
Key features of Zave
- Work with multiple apps like Amazon, Flipkart, Myntra, Nykaa, Zepto, Blinkit, Zomato, BookMyShow, MakeMyTrip. Yep, it supports all of them.
- Zave quietly checks prices across platforms and shows you the cheapest (and best-reviewed) options, all while browsing.
- Everything happens in real time. You shop like normal, but smarter and faster.
- Zave lets you shop based on your own choices because it doesn’t push brands or ads.
Pricing of Zave
Free to use.
Shop.app AI
Let’s talk about the Shop.app by Shopify, aka the quiet hero of online shopping. If you’ve ever ordered from a brand that uses Shopify (which is like, half the internet), chances are you’ve already used it without realizing. It tracks your orders, remembers your shipping details, and now… it’s got AI to help you shop smarter too.
Earlier I thought I didn’t need any other shopping app, until I missed a delivery because I couldn’t remember which email I used. That’s when I gave Shop.app a try. Not only did it keep all my orders in one place (across dozens of stores!), but its AI also started making genuinely useful suggestions based on what I like, shop, and even return.
And while Shop.app is designed to make life easier for shoppers like us, there’s also a whole category of AI tools built for the stores themselves. One example is Verifast AI, which powers Shopify chatbots that act as in-store shopping assistants.
Instead of browsing endlessly, customers can simply chat with the bot, ask for size recommendations, get curated product suggestions, or even resolve support queries instantly. For Shopify brands, it’s like giving every shopper their own personalized AI helper, directly inside the store.
Key features of Shop.app AI
- You’ll get products and brands customized to your interests with AI-powered recommendations.
- Track all your online orders in one place, with real-time updates and delivery notification using its universal order tracking feature.
- With Shop Pay, checkout becomes super quick and secure. Just one tap and you’re done, no more fumbling with card details every time.
- Who doesn’t love a little extra? Earn Shop Cash on your purchases and use it to save on your next buy.
- It also has find and support features where you can search for local businesses, filter products by location and shop from them.
Pricing of Shop.app AI
There are no subscription fees or hidden charges.
Glance AI
Glance turns your phone’s lock screen into a window for trends, deals, and shopping ideas without opening any app. It’s great for casual browsers (no intention to buy). Honestly, I didn’t even realize I needed new sneakers until Glance kept showing me some really tempting ones… I finally gave in 😄
But Glance doesn’t stop at suggestions, it goes full-on futuristic with Glance AI, their personal styling and shopping assistant powered by Gen AI. Just upload a selfie, and in under 3 minutes, it’ll show you yourself in curated looks customized to your vibe. Chic, boho, edgy, glam, whatever you’re feeling that day.
Key features of Glance AI
- Upload a selfie and see yourself in 15 stunning, personalized outfits every day.
- Loved what you saw? Glance shows you where to shop the same or similar pieces instantly.
- New outfit ideas pop up daily on your phone. You don’t need to search, scroll, or dig through filters.
- Save your looks in a digital lookbook or share them with friends straight from your screen.
Pricing of Glance AI
It does not charge you anything for access to its AI shopping assistant features.
Myntra AI Shopping Assistant
Myntra has already set the bar when it comes to online fashion shopping in India. There’s a huge variety, great discounts, and tons of style ideas. I’ve literally spent way too much time scrolling through kurtas, sneakers, and jackets I didn’t even plan to buy… until I saw them.
But here’s what makes it even better: Myntra’s AI shopping assistant.
If you’re someone who adds five things to your cart and then starts doubting everything like, “Wait, will this even go with what I already have?” This tool is gold.
The AI doesn’t just throw random suggestions at you. It shows things that actually match your style, complete your outfit, and even stop you from buying yet another black T-shirt (yep, I’ve done that too).
One time, I added a kurta I really liked. Before I even started looking for bottoms, Myntra’s AI had already suggested a matching pair of churidar pants and mojaris I hadn’t even noticed and everything was within my budget. It honestly felt like having a personal stylist doing the work for me.
Key features of Myntra AI Shopping Assistant
- You can talk to the assistant using normal sentences, just like chatting with a friend. Ask questions about what to wear for any occasion, and it will help you find outfits.
- The assistant gives you product recommendations based on your style and what you like. It looks at Myntra’s huge collection to suggest clothes, shoes, and accessories that fit your taste.
- It helps you put together a full look by picking out tops, bottoms, and accessories that go well together. You can see how different items match before you buy them.
- If you’re confused about what to buy, the assistant answers your questions right away and helps you make decisions faster.
- You can ask for advice for special events, like a party or festival, and the assistant will give you ideas that suit the occasion.
- Myntra plans to add more cool things soon, like voice search, help with choosing the right size, and even using local languages to make shopping easier for everyone.
Pricing of Myntra AI Shopping Assistant
Free to use.
Bonus: Tips to get the most from AI shopping tools
Here are some easy tips to help you make the most out of AI shopping assistants:
Be specific when you ask
Clearly say what you’re looking for. For example, “Show me blue sneakers under ₹2,000” or “Suggest a gift for my mom’s birthday.” The more details you give, the better the assistant can help.
Try voice or visual search
Many assistants let you speak your request or upload a photo. This makes searching for products even easier and faster, especially if you don’t know the exact name of what you want.
Check out personalized picks
Look at the recommendations the AI gives you. These are based on your likes, past searches, and shopping history, so you might find new brands or items you’ll love.
Ask for complete looks
Some tools can suggest full outfits or product bundles, not just single items. This helps you see how things match and saves time putting together a look.
Use for customer support
If you have questions about your order, returns, or delivery, ask the assistant. Most AI tools can help quickly or connect you to a human if needed.
Explore deals and offers
AI assistants often know about special discounts, loyalty points, or exclusive deals you might miss otherwise. Ask about current offers to save money.
Give feedback
If a suggestion isn’t helpful, let the assistant know. This helps it learn your preferences and give better answers next time.
Will you try these AI shopping assistants?
If you’re tired of too many tabs, confusing choices, or feeling like you’re missing out on good deals, give one of these AI tools a try. You don’t need to use all of them. Just pick one or two that match how you like to shop.
I didn’t think I needed one either. But now, I almost always shop with at least one AI assistant helping me. It doesn’t take over your choices. It just makes shopping faster, easier, and sometimes cheaper.
So why not try it out? You might be surprised how helpful it is.
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